The Hotel Guru experienced a dramatic decrease in traffic over a couple of years and showed no sign of improving. Upon initial investigation, we discovered that the drop correlated with two Google algorithm updates. We were engaged to own the company’s SEO channel, and have been retained for six years and counting.
We’ve further supported the site’s SEO growth by creating an optimisation strategy for destinations, revealing the best keyword targets at scale to meet global search demand. In 2023 we launched THG in Germany, automating the translation of 18,000 pages of content into German and optimising for the German search market.
The Hotel Guru's flagship UK site has seen year-on-year growth of 56% from organic traffic thanks to our sustained SEO support, and visibility has more than doubled. Our focus on whole-site content experiences and helpful content has also had benefits beyond pure SEO metrics: our recommendations for site architecture and UX have directly led to a 118% increase in conversion rate and reduced bounce rate by 36%.
Got an SEO challenge no one can solve? Want to know how vision AI could unlock revenue from your inventory? Want a steer on your site's potential?
If you want to improve your site's organic performance, we can help.
