Knowledge Hub

When you know what we know, you can do a lot more with your SEO.

The ultimate guide to ecommerce product optimisation: What is EPO?

Find out how ecommerce product optimisation (EPO) can improve your entire customer lifecycle

=gpt()… A custom Google Sheet function for nearly everything

Build your own custom Google Sheet for GPT-4 Turbo and automate like there's no tomorrow

What is content design? Why you need it for SEO (and more)

Content design is all about understanding and serving user needs. A lot like good SEO

How to use Apps Script to automate daily SEO tasks

Use Google Sheets to automate repetitive, low-value SEO tasks and get on with the interesting stuff

SEO-friendly pagination - practical examples using load more and infinite scroll

SEO-friendly pagination using ‘standard’ pagination, load more functionality or infinite scroll

SEO-friendly development: Practical examples and guide to React

Learn some basic SEO best practices for making React applications visible to search engines

Google E-E-A-T: A simple guide

Improve your SEO and understand what Google wants to see from your site with E-E-A-T

Industry insights

The AI revolution in travel: 5 key takeaways from Travolution Summit

Melt's managing director Bart reflects on his appearance at Travolution Summit 2023 discussing AI

Web crawling made easy with Google Sheets

Save time by bringing your web crawling functionality to Google Sheets with our custom function

Machine learning and ecommerce webinar: 6 key takeaways

Make more sales with ML: key takeaways from our webinar on machine learning and ecommerce

Write short sentences (why and how)

Write shorter sentences to improve the effectiveness and readability of your content

Use adjectives sparingly (and adverbs even more so)

Go easy on the adjectives and adverbs for sharper, more concise and engaging copy

Words you don't need to use but do (aka redundancy)

Good quality content is straightforward and to the point. Here's how to cut out redundant words

ChatGPT: a quick Q&A to get you up to speed

The fundamental questions about ChatGPT answered to get you up to speed on generative AI

Why shorter words are better than longer words (a short guide)

Get your message across faster. Prefer shorter words and make more impact with your audience

How Euro 2022 transformed search trends and women's football

Game changers - here's the scale of the Lionesses' impact on football and culture in search data

10 ways to measure the success of your digital PR campaign

Links are critical to digital PR success, but they're not the whole picture - here's measurement 101

Industry insights

9 things to consider when choosing an agency

An unbiased (really) rundown of what to look for in agency from people who've been there

How to tailor your writing to a target audience

Does everything you write end up sounding like you? Learn how to adapt your style to your audience

5 reasons you need a content strategy

Back to basics - if you're not clear on why you need a content strategy, here's your answer

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