Ecommerce product optimisation

Turn your product data into growth tactics

EPO gives you access to a specific set of data that unlocks new ways to make more revenue.

Without it, scaling your site is a huge challenge.

With it, you can get measurable improvements in every part of the customer lifecycle, from acquisition to conversion to retention.

What is ecommerce product optimisation?

Your products contain masses of valuable data. Extract all of it and you unlock the ability to boost every aspect of your customers' digital experience.

Better visibility in organic search. Reduced CPC in your PPC campaigns by publishing more relevant, higher-quality product listings pages and product detail pages. Better cross-sell and more relevant product recommendations for higher conversion rates.

EPO isn't a marketing channel. That's the power of it. Instead of focusing on secondary marketing metrics, the end goal of EPO is getting maximum financial value from your products using the products themselves.

The main principle of EPO is taking your products' unstructured data (imagery and text descriptions) and turning them into structured data, which you then use to optimise your ecommerce store to make more sales.

It starts with data, and from there the possibilities are up to you: focus on acquisition, conversion, retention, or the whole lifecycle. Apply it to just SEO, or prioritise UX benefits.

How it works

EPO is all about working at scale. So while it's simply an approach, making it actually practical relies on AI and automation. Our process and tech stack for EPO integrates with Shopify, and it works with all other major ecommerce platforms.

1. Foundational keyword research

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2. Attribute identification

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4. Attribute matching

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3. Attribute extraction

5. Catalogue enrichment

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6. Ecommerce optimisation

1. Foundational keyword research: Get the complete picture of search relevant to the products in your store

2. Attribute identification: Find every attribute related to your products that customers search for: shape, style, size, colour, material, variant, brand, model, flavour, active ingredient, you name it

3. Attribute extraction: Find every attribute contained in your product inventory

4. Attribute matching: Match up identified attributes to the ones in your product catalogue

5. Catalogue enrichment: Update your product catalogue with new attribute tags and an ideal taxonomy, giving you 100% accurately tagged products

6. Ecommerce optimisation: Set it to work releasing new landing pages at scale, optimising product descriptions, improving site search, releasing and enhancing PPC campaigns, improving product recommendation engines...

Make more sales

Got an SEO challenge no one can solve? Want to know how vision AI could unlock revenue from your inventory? Want a steer on your site's potential?

If you want to improve your site's organic performance, we can help.

Send us a message

Turn your product data into growth tactics

Introducing EPO: one approach that improves every ecommerce metric that matters

What is ecommerce product optimisation?

How it works

The benefits of EPO

Make more sales