Melt Digital
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AI Generated Content & Optimisation

Harness AI to create and optimise content quickly at unprecedented scale. From product descriptions to category pages, deliver quality content for thousands of pages.

Create content much faster
Maintain quality at scale with human oversight
Free up resources for strategic work
Test and optimise continuously

AI content quality controlled by humans

Content at scale with none of the pitfalls of raw AI. Our human-led process for writing and localisation vastly outperforms off-the-shelf tools. And it's still wildly cost efficient.

Get artificial intelligence wrong and all you're left with is artificial...

Use AI the right way, in the right places, for the right results

Generative content has a place in every marketer's toolkit. It's all about where and how you use it.

If you need thoughtful long-form, forget it. That's a job for a skilled human.

Our generative content service is perfect for high-volume content production and updates.

Think category pages, PDPs, product collection pages, titles, descriptions and snippets - anywhere you need large amounts of short descriptive copy with a tight, consistent brief.

How it works

The convenience and efficiency of AI with none of the drawbacks. Our tightly honed process gets you results that are a world apart from off-the-shelf solutions. Here's how it works...

Our Process

STEP 01

Create content brief

Define your requirements and brand voice

STEP 02

Create knowledge graph

Build a custom knowledge base for your brand

STEP 03

Generate content with the latest LLM

Produce content at scale

STEP 04

Prompt engineering & training

Refine and optimise outputs

STEP 05

Content review & feedback

Human quality control

STEP 06

Review & publication

Final approval and deployment

First a very talented human writes an example piece for the project, perfectly adapted for your brand's tone of voice and style, and approved by you.

Then we train a bespoke model on a custom-built knowledge graph for your brand. So everything it writes is based solely on facts, with no risk of hallucinations. We can then scale content creation based on these tight parameters to deliver content to the volume you need. You approve everything before it goes live.

It's as simple as a few clicks and readthroughs.

Our generative content services

As well as generating content from scratch, we offer machine translation and localisation that's trained to the nuances of your brand and markets.

Capabilities

  • Automated page production
  • Site-wide optimisations
  • Page title updates
  • Page description updates
  • Machine translation and localisation
  • AI post-editing
  • 30+ languages

Use cases

  • High-volume content production and rewrites
  • Roll out whole sites at speed
  • Cost-efficient international expansion
  • Boost visibility, traffic and rankings fast

Optimisations

  • On-page copy
  • Metadata
  • Internal linking
  • Page formatting and layouts
  • Large-scale keyword optimisation

Scale to make more sales

Generative AI content is one of the quickest ways to capture more share of search for your brand. It's also Google friendly.

If you want to scale your website to maximise search visibility talk to us today.

The Melt Digital team working together

What Makes Us Different

»Proprietary Tools Built In-House

We invested early in AI, NLP and automation to build technology like The Keyword Universe, our proprietary research platform along with tooling for AI citation tracking. Our tools are not off-the-shelf software — they're built by us, for the specific opportunities most agencies can't see.

»A Commercially-Led Approach

We don't chase rankings and traffic for their own sake. Every strategy is built around revenue and sustainable long-term growth — the metrics that actually move your business forward.

»Flexible Support for E-commerce and Travel Brands

Whether you're scaling a large catalogue, managing a complex inventory, or looking for focused support on a specific growth opportunity, we adapt our approach to fit the size, shape and ambition of your business.

»Clear Thinking, Not Hype-Chasing

We pay close attention to where search, AI and digital behaviour are heading — but we don't get swept along by every new buzzword. We challenge ideas with logic, evidence and commercial rigour, so recommendations are grounded in what is likely to make a real difference.

Let's talk about your needs

Success Stories

Ready to Get Started?

Let's discuss how our AI Generated Content & Optimisation can help transform your business's online presence.

Get in touch