Data Analysis, Audits & Insights
Data-driven SEO insights and strategic consulting. From comprehensive audits to competitive analysis, we uncover opportunities that drive growth.
Insights that turn data into revenue
Use the data you already have to create new opportunities for revenue and rankings. We specialise in data solutions for ecommerce sites that go beyond traditional SEO.
What if your data could show you every revenue opportunity from your whole inventory?
Optimise for search and merchandising
We provide a range of data services, and we specialise in working with huge sets of product data for ecommerce businesses.
It starts by processing your inventory and coming up with ways to make it discoverable, boosting your ranking potential and conversion rate.
Understand ranking potential at scale
Combining search demand with your inventory allows us to analyse your current and potential rankings. We can identify trends in where you can easily doubledown to capitalise on untapped opportunities.
Understanding your entire rankings allows you to know where you need to prioritise changes to your content strategy to grow SEO visibility.
Catalogue enrichment for your whole inventory
We go even further to unlock the sales potential of your inventory.
Using bespoke-modelled vision AI and large language models we mine both your product copy and images to uncover every attribute you need to know about. Colours, shades, styles, sizes, product types and variations - you can uncover it all.
This means you can optimise content taxonomy, data architecture and the visibility of your product set.
So what? When you know every attribute your inventory covers, you can know every opportunity you have the potential, and right, to rank for.
Our data insight services
Gain new insights into your inventory and find new ways to surface product to both Google and users. We specialise in data services for ecommerce, but our offering spans industries and goes beyond the remit of traditional SEO to give you commercial intelligence at scale.
Understand
- Project and market scoping
- Data mining and pre-processing
- Data warehousing
- Classification, clustering and regression
Visualise
- Dashboards
- Reporting
- Data visualisation
- Pattern analysis
Implement
- Product tagging
- Data tagging
- Data structuring
- Taxonomy design
You don't have to dominate to win
The traditional SEO narrative is about "dominating the SERPs". But dominating head terms is out of reach for most brands. And that's ok. You just need to know where you have the right to rank.
If you want to work with an agency that knows how to be smart about targeting the specific opportunity for your business, then get in touch.
What Makes Us Different
»Proprietary Tools Built In-House
We invested early in AI, NLP and automation to build technology like The Keyword Universe, our proprietary research platform along with tooling for AI citation tracking. Our tools are not off-the-shelf software — they're built by us, for the specific opportunities most agencies can't see.
»A Commercially-Led Approach
We don't chase rankings and traffic for their own sake. Every strategy is built around revenue and sustainable long-term growth — the metrics that actually move your business forward.
»Flexible Support for E-commerce and Travel Brands
Whether you're scaling a large catalogue, managing a complex inventory, or looking for focused support on a specific growth opportunity, we adapt our approach to fit the size, shape and ambition of your business.
»Clear Thinking, Not Hype-Chasing
We pay close attention to where search, AI and digital behaviour are heading — but we don't get swept along by every new buzzword. We challenge ideas with logic, evidence and commercial rigour, so recommendations are grounded in what is likely to make a real difference.
Related Services
Search Engine Optimisation (SEO)
Automate the routine stuff and zero in on real commercial gains. We specialise in SEO strategy that gets tangible results by unlocking new market share.
Ecommerce Product Optimisation (EPO)
Turn your product data into growth tactics. Extract valuable data from your products to boost visibility, reduce CPC, and increase conversions across your entire ecommerce store.
Content Strategy & Creation
Strategic content at scale for ecommerce and travel brands. From product descriptions to editorial content, we create content that ranks and converts.
Success Stories
Ready to Get Started?
Let's discuss how our Data Analysis, Audits & Insights can help transform your business's online presence.
Get in touch