Blog &amp; Insights

Bart Platts

August 10, 20264 minutes

Query fan out: a quick Q&A to get you up to speed

Learn what query fan out is, how AI search platforms use it, and how fan-out queries can inform SEO and GEO optimisation.

Featured

Scott Jackson

August 3, 20268 minutes

Shopify Catalog: What is it and why is it important in agentic search

Shopify Catalog gives AI platforms and shopping applications structured access to product data. Learn how it works and why it matters for agentic search.

Featured

Bart Platts

July 17, 20263 minutes

How confident should you be that AI content is treated as 'Google friendly'

Since the introduction of Generative AI content tools, there's been no shortage of warnings about using them to create content for your website, particularly if it's being used as an SEO tactic.

Featured

July 15, 20265 minutes

What is llms.txt and do you need one?

Since llms.txt convention was first suggested back in 2024, it has been criticised and slow to adopt - is it used today and do you need one?

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Technical SEO

July 3, 20263 minutes

The majority of AI agents don’t render JavaScript - here's how to check your site rendering

AI agent crawlers typically don’t render JavaScript - they take the raw html source code (meaning anything that is rendered by JavaScript is potentially ‘hidden’ from AI agents)/

Featured

July 3, 20265 minutes

How to generate high quality & factually correct AI generated ecommerce content

Producing AI generated content using an LLM out-of-the-box is likely to yield poor results - here's how to generate factually correct content using AI.

Featured

Ecommerce SEO

October 1, 202412 min read

The Ultimate Guide to Ecommerce Product Optimisation: What is EPO?

Discover how ecommerce product optimisation (EPO) can transform your online store by leveraging product data to boost visibility, conversions, and revenue.

Featured

June 15, 20248 min read

What is Content Design? Why You Need It for SEO (and More)

Learn how content design principles can revolutionize your SEO strategy by putting user needs first and creating content that truly serves your audience.

Featured

May 20, 202410 min read

How to Use Apps Script to Automate Daily SEO Tasks

Discover how to leverage Google Apps Script to automate repetitive SEO tasks, from web crawling to API integrations, saving time for strategic work.

Featured

SEO Strategy

Bart Platts

May 5, 20249 min read

Google E-E-A-T: A Simple Guide

Master Google's E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) to improve your SEO performance and rankings.

Latest Articles

Machine Learning

Charlie Jackon

August 20, 20248 min read

Machine Learning and Ecommerce Webinar: 6 Key Takeaways

Discover how machine learning can boost ecommerce sales with key insights on personalization, recommendations, and data-driven optimization strategies.

Industry News

Scott Jackson

July 25, 20247 min read

How Euro 2022 Transformed Search Trends and Women's Football

Analyze the massive impact of the Lionesses' Euro 2022 victory on search behavior, women's football interest, and cultural change through data insights.

Industry News

July 10, 20247 min read

The AI Revolution in Travel: 5 Key Takeaways from Travolution Summit

Explore how AI is transforming the travel industry with insights from Travolution Summit 2023, covering search, personalization, and customer experience.

April 15, 20247 min read

Updated June 25, 2026

Web Crawling Made Easy with Google Sheets

Streamline SEO audits with a custom Google Sheets function for web crawling. Extract titles, meta tags, status codes, and more in seconds.

Technical SEO

March 25, 20247 min read

SEO-Friendly Pagination: Load More and Infinite Scroll Examples

Implement SEO-friendly pagination with practical examples using standard pagination, load more buttons, and infinite scroll while keeping Googlebot happy.

SEO Strategy

March 1, 20248 min read

10 Ways to Measure the Success of Your Digital PR Campaign

Go beyond backlinks to measure digital PR success with these 10 comprehensive metrics covering brand awareness, traffic, and business impact.

February 18, 20245 min read

Write Short Sentences (Why and How)

Improve content readability and effectiveness by mastering the art of writing short, impactful sentences that engage readers and boost conversions.

February 12, 20245 min read

Use Adjectives Sparingly (and Adverbs Even More So)

Write sharper, more concise copy by learning when and how to eliminate unnecessary adjectives and adverbs from your content.

February 10, 20244 min read

Why Shorter Words Are Better Than Longer Words (A Short Guide)

Discover why shorter words create clearer, more effective content that readers love. Learn practical tips for simplifying your writing today.

February 5, 20245 min read

Words You Don't Need to Use But Do (AKA Redundancy)

Cut the clutter from your content by identifying and eliminating redundant words that weaken your message and confuse readers.

January 28, 20246 min read

How to Tailor Your Writing to a Target Audience

Master the art of audience-focused writing with practical techniques to adapt your tone, style, and content for maximum engagement and impact.

January 20, 20245 min read

5 Reasons You Need a Content Strategy

Explore why a comprehensive content strategy is essential for SEO success, driving engagement, and achieving measurable marketing results.

Industry News