Generative Engine Optimisation (GEO)
Maximise your visibility in AI search platforms including ChatGPT, Perplexity, Gemini, and Google AI Mode. Get honest, zero-hype advice on optimising for the future of search.
Generative engine optimisation
Understand your brand's opportunity in AI search and get honest, zero-hype advice on how to maximise your visibility in LLM search platforms including ChatGPT, Perplexity, Gemini and Google AI Mode.
GEO, AEO, AIO? It's still organic search, so it's still our job to get you found there.
Everyone remain calm
AI search platforms are causing one of the biggest shifts in organic search we've seen since we started in 2013. It could be the biggest ever.
Google's AI Mode is here, user adoption of ChatGPT, Perplexity, and others is growing rapidly, and brands are already seeing the effects on traditional SEO metrics. Impressions are often stable with clicks down, while conversions from LLM traffic can be five times higher than Google. Measurement is harder, and new user journeys are less and less clear.
That's why we're doing everything we can to learn what works and what doesn't for GEO, and are helping our clients maximise their visibility in AI search.
So what can you do?
You can optimise for AI search now
AI search is still rapidly changing. What we know about it and how to influence visibility is progressing all the time. There's plenty of new buzzy words to describe it and even more perspectives on how to influence AI search visibility - much of which is unsubstantiated.
For us, crucially, AI search is simply another way for people to find your products and your brand. That makes it an opportunity you can, and should, actively pursue.
At the point of seismic external change, the best course is nearly always internal stability. So learn what you can and apply new learnings as quickly as you can. But there's no need to change things up drastically.
While it's early days, there are plenty of parameters and tactics that we know influence GEO.
Our GEO services
It's early days in GEO, but there are tactics that work, and there are effective approaches to testing and learning. And with our 13 years in organic search strategy, we're developing our GEO practice all the time.
Citation benchmarking & query fan out
Understanding where and how your brand appears across the web.
Content inclusion
Can LLMs retrieve, understand and synthesise your content?
Entity optimisation
How an LLM understands your brand.
AI authority building
Build the signals that make your brand a trusted AI reference.
Product & commerce optimisation
Product feeds and discovery.
Agentic infrastructure
OKF, UCP, A2A, web MCP, MCP, Agent Resource Discovery, llms.txt, robots.txt
You could wait and see. You could get on the hype train. Or you could send us an email and get some straight answers and sensible suggestions.
What Makes Us Different
»Proprietary Tools Built In-House
We invested early in AI, NLP and automation to build technology like The Keyword Universe, our proprietary research platform along with tooling for AI citation tracking. Our tools are not off-the-shelf software — they're built by us, for the specific opportunities most agencies can't see.
»A Commercially-Led Approach
We don't chase rankings and traffic for their own sake. Every strategy is built around revenue and sustainable long-term growth — the metrics that actually move your business forward.
»Flexible Support for E-commerce and Travel Brands
Whether you're scaling a large catalogue, managing a complex inventory, or looking for focused support on a specific growth opportunity, we adapt our approach to fit the size, shape and ambition of your business.
»Clear Thinking, Not Hype-Chasing
We pay close attention to where search, AI and digital behaviour are heading — but we don't get swept along by every new buzzword. We challenge ideas with logic, evidence and commercial rigour, so recommendations are grounded in what is likely to make a real difference.
Related Services
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Search Engine Optimisation (SEO)
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Success Stories
Ready to Get Started?
Let's discuss how our Generative Engine Optimisation (GEO) can help transform your business's online presence.
Get in touch