Your team. Our SEO expertise.
SEO Advisory
A second pair of expert eyes for teams that can execute. We help you decide what to do next, check it before it ships, and make sure you don't make costly missteps.
- A second pair of eyes
- No costly missteps
- Objective, independent advice
- Your team, levelled up
For ecommerce and travel brands
Who it's for
You have a capable ecommerce team, but no SEO specialist.
Your people already run several channels. We give them a clear SEO plan and the know-how behind it; they get on with implementation.
You have an in-house SEO team that needs a senior second opinion.
We sharpen the roadmap and check the big calls.
You're between Heads of SEO.
A fractional lead keeps momentum while you hire.
You're facing a big call.
A replatform, a traffic drop, AI search. Get an independent second opinion before you commit budget, and peace of mind that you're not about to make an expensive mistake.
How we work with you
Advisory Retainer
Senior days each month, regular strategy calls, roadmap and backlog review, sign-off on tickets and briefs, quarterly reviews, insight from Melt's tools, and a channel for quick questions.
Best for: In-house teams that execute but want senior direction.
Fractional Head of Search
A named Melt lead embedded part of the week: owns the SEO and GEO strategy, manages staff or suppliers, reports to leadership and supports hiring.
Best for: Brands with no SEO leader, or covering a gap.
Advisory Sprints
Fixed scope over 4–8 weeks, ending in a prioritised plan your team can run with.
Best for: A specific decision or risk.
Team Training. Tailored workshops for SEO, content, product and development teams, with follow-up support.
Advisory Sprint topics
- Algorithm or traffic-drop recovery
- International expansion
- Platform selection and replatform planning, before a build starts
- SEO and AI search strategy review
Need hands-on delivery?
Two of our Melt Accelerators pick up the hands-on work.
What you get
- A named senior adviser, not a rotating account team.
- A prioritised roadmap ranked by revenue impact and effort.
- Recommendations backed by data from The Keyword Universe and AI citation tracking, with direct Keyword Universe access available as an add-on.
- A second pair of eyes on tickets, briefs, migrations and test plans before they ship.
- Board-ready reporting on search and AI visibility.
- Training for your SEO, content and product teams.
Independent by design
Objective advice, free from internal politics.
We have no stake in who proposed an idea, which team owns a channel or which platform you chose. We weigh the evidence and recommend what will move revenue, which makes it easier to settle debates and get decisions signed off.
What we won't do
Tell you what you want to hear.
If an idea won't move the needle, we'll say so and show you why.
Take sides.
We weigh data, not seniority or who argues loudest.
Recommend work to grow our fee.
If your team can do it, we'll tell you to do it yourselves.
Chase the latest buzzword.
New tactics earn a place on your roadmap with evidence, not hype.
Hand over a deck and disappear.
We stay with you while the plan is put into practice.
Promise rankings we can't control.
We commit to sound advice and clear priorities.
Our process
Every advisory engagement is different, because every team, site and set of priorities is different. This is how we generally work, and we'll shape it around what you need.
Diagnose
Audit, data review and stakeholder interviews.
Prioritise
A roadmap ranked by commercial impact.
Advise
Regular sessions and reviews as your team delivers.
Review
A quarterly look at results and the next bets.
Which model fits?
Each model suits a different team. Here's how they compare.
| SEO Partnership | This pageSEO Advisory | Accelerator sprint | In-house hire | |
|---|---|---|---|---|
| Who does the work | Our specialists, leading strategy and delivery | Your team, with our direction and review | Our specialists, on one defined problem | Your new hire |
| Commitment | An ongoing partnership, reviewed every quarter | A rolling retainer, a fractional lead or a fixed sprint | A fixed scope and end date, then a results check-in | A permanent role; a Head of SEO is a six-figure commitment |
| Best fit | Brands that want Melt to lead their organic growth | Teams that can execute but need senior direction | One clear problem to solve quickly | Businesses ready for a permanent SEO lead |
SEO Partnership
- Who does the work
- Our specialists, leading strategy and delivery
- Commitment
- An ongoing partnership, reviewed every quarter
- Best fit
- Brands that want Melt to lead their organic growth
SEO Advisory
- Who does the work
- Your team, with our direction and review
- Commitment
- A rolling retainer, a fractional lead or a fixed sprint
- Best fit
- Teams that can execute but need senior direction
Accelerator sprint
- Who does the work
- Our specialists, on one defined problem
- Commitment
- A fixed scope and end date, then a results check-in
- Best fit
- One clear problem to solve quickly
In-house hire
- Who does the work
- Your new hire
- Commitment
- A permanent role; a Head of SEO is a six-figure commitment
- Best fit
- Businesses ready for a permanent SEO lead
Not sure? We'll tell you honestly which model fits.
What Makes Us Different
»Proprietary Tools Built In-House
We invested early in AI, NLP and automation to build technology like The Keyword Universe, our proprietary research platform along with tooling for AI citation tracking. Our tools are not off-the-shelf software — they're built by us, for the specific opportunities most agencies can't see.
»A Commercially-Led Approach
We don't chase rankings and traffic for their own sake. Every strategy is built around revenue and sustainable long-term growth — the metrics that actually move your business forward.
»Advice Backed By Our Tools
Advisory clients get recommendations grounded in data from The Keyword Universe and our AI citation tracking, the same tools behind our largest programmes.
»Clear Thinking, Not Hype-Chasing
We pay close attention to where search, AI and digital behaviour are heading — but we don't get swept along by every new buzzword. We challenge ideas with logic, evidence and commercial rigour, so recommendations are grounded in what is likely to make a real difference.
Success Stories
Frequently Asked Questions
Let's talk about where your team needs a second pair of eyes.
Tell us what you're working on, and we'll tell you honestly which model fits.
Book an advisory call